Privacy Policy

Virginia Montessori Academy (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website: https://vamontessoriacademy.com (“Site”). Please read this Policy carefully. By using our Site, you agree to these practices. If you do not agree with these terms, please discontinue use of the Site immediately.

1. Information We Collect

We and our third-party service providers may collect the following types of personal data:

• Name
• Email address
• Phone number (if provided)
• IP address
• General location
• Information submitted through forms (which may include a child’s name, date of birth, medical information, and other sensitive details)
• Social media profile information (if publicly available and you interact with the Site via social platforms)
• Device and usage data (e.g., browser type, referring URLs, mobile device model, Internet provider, usage details)
• User-generated content (e.g., feedback, form messages, photos)

We may also collect anonymous and aggregated data that does not directly identify you.

2. How We Collect Information

Information is collected in the following ways:

• When you fill out forms on the Site
• When you subscribe to newsletters or mailing lists
• When you contact us via email, SMS, or social media
• When you interact with embedded content or social media integrations
• When you use embedded services such as tour booking or review content, those providers may process information needed to provide their features.

Our website host may process technical information needed to serve and protect the Site.

3. How We Use Your Information

We use the information we collect to:

• Respond to inquiries, tour requests, and job applications we receive
• Provide marketing emails or text communications (if you’ve opted in)
• Analyze usage and improve Site functionality and performance
• Help prevent fraud and ensure security
• Fulfill any legal obligation.

We do not sell your personal data.

4. Use of Cookies and Tracking Technologies

The Site and embedded services may use cookies or similar technologies needed to operate their features and improve Site functionality.

You may manage cookies through your browser settings.

5. Disclosure of Information

We may share your information with:

• Website and hosting providers
• Service providers needed to operate the website, handle school inquiries and tour booking, and display reviews
• If the online job application is enabled, providers needed to verify and deliver that application to the school.
• Legal/governmental authorities
• Legal or governmental authorities (if required)

We may use aggregated information to improve the Site.

6. Your Rights and Choices

Residents of certain U.S. states, including California, Virginia, Colorado, Connecticut, and Utah, may have additional privacy rights under applicable state laws, including, but not limited to:

• Right to Know: Learn what personal data we collect, how we use it, and with whom it is shared.
• Right to Delete: Request that we delete your personal information, with certain legal exceptions.
• Right to Correct: Ask us to correct inaccurate personal information.
• Right to Opt-Out of Targeted Advertising or Profiling: Request that your information not be used for behavior-based advertising.
• Right to Limit Use of Sensitive Information (California only): Ask us to limit the use of sensitive personal data to essential services.
• Right to Non-Discrimination: Exercise your rights without being denied services or charged different prices.

To exercise your rights or submit a request to opt out of certain data uses (such as targeted advertising), contact us directly using the information below. We will verify your identity using the contact information you provided. If acting on someone’s behalf, you may be required to provide documentation of your authority.

7. Data Retention

We retain personal data no longer than is necessary for the purposes for which it is processed, unless deletion is requested and permitted under applicable laws. You can opt out of marketing emails by clicking the “unsubscribe” link in any email. To opt out of marketing texts, reply “STOP.”

8. Children’s Privacy

Some forms may collect a child’s name and date of birth as provided by a parent or guardian. We do not knowingly collect personal information from children under 13 without parental consent, as required by the Children’s Online Privacy Protection Act (COPPA). If you are a parent or guardian and believe we have collected your child’s information in violation of this policy, please contact us. Upon verification, we will delete the data from our systems.

9. Data Security

We implement reasonable technical and organizational measures to protect your personal data from unauthorized access, use, or disclosure, including data encryption (in transit and at rest), secure server infrastructure, access control, role-based permissions, and regular security audits. Despite these measures, no method of transmission over the internet is 100% secure. We encourage you to also take precautions to safeguard your personal information.

10. Automated Processing

The Site may use automated processing to improve Site functionality and, when a submission form is enabled, help prevent spam or misuse, including:

• Using analytics to improve how we present our services
• Automatically filtering submissions or messages to detect spam or misuse

These tools do not make legally binding decisions or affect your ability to access any part of our Site. You may contact us to request human review of decisions made solely by automated means, where applicable by law.

11. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) setting to signal your preference regarding tracking across websites. Currently, our Site does not respond to DNT browser signals or similar mechanisms, due to the lack of a consistent industry standard. We will review and update this practice as technologies and regulatory guidance evolve.

12. Accessibility

We are committed to ensuring our Privacy Policy is accessible to all users, including individuals with disabilities. If you require this policy in an alternative format (e.g., large print, audio, plain language) or encounter any accessibility barriers on our Site, please contact us using the details below. We will make reasonable efforts to accommodate your request.

13. Cookie Preferences

You can manage your cookie preferences anytime by adjusting your browser settings or using our cookie consent tool (if displayed on your first visit). These tools allow you to accept or reject non-essential cookies, review what data is being collected, and change your preferences later through a banner or footer link (where available). Please note that some essential cookies may be necessary for the Site to function correctly and cannot be disabled through these tools.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date (“Last Updated”).

15. Contact Us

Virginia Montessori Academy · 130 E Main St, Purcellville, VA 20132 · Phone: (703) 381-2012 · Email: admin-pv@vamontessoriacademy.com · Website: https://vamontessoriacademy.com/